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Taking the Leap to B2B

Wendy Johnson spent five years as a reporter at newspapers in Cape Cod and then on Capitol Hill before taking the leap to the B2B (business-to-business) media world.

"It's something that I fell into accidentally," Johnson says. But she discovered that writing about one industry for a new audience of executives and others in healthcare was both "really interesting" and viable. "I could see that there was a career track here."

Jeanne Smart

Jeanne Smart has worked for Los Angeles County for more than 25 years, beginning in public health nursing field services and now in the development of supportive programs for children with special needs. She currently directs the perinatal nurse home visiting programs within Los Angeles County’s Department of Public Health. She has successfully integrated county programs with community‐based programs that strengthen and empower families to meet the special needs of high‐risk infants and children. Ms.

Jerry R. Schubel

Jerry Schubel has been president and CEO of the Aquarium of the Pacific since 2002. He previously worked as president and CEO of the New England Aquarium. From 1974 to 1994, he was dean of Stony Brook University’s Marine Sciences Research Center, and for three of those years he also served as the university’s provost. Before 1994, he served an adjunct professor, research scientist and associate director of The Johns Hopkins University's Chesapeake Bay Institute. Dr.

Mary M. Lee

Mary M. Lee is associate director of PolicyLink, a national advocacy organization based in Oakland. Ms. Lee is a practicing attorney with more than 25 years of experience working in communities throughout California, with special emphasis on issues of housing, land use and community economic development. A former L.A. Transportation Commissioner, she now serves on the L.A. Food Policy Task Force charged with making recommendations to Mayor Antonio Villaraigosa about food system reform strategies. Ms.

Health Care Reform Rundown

Some of heath care reform's provisions went into effect today -- to acclaim and criticism, but mostly just explanation. Here's a rundown of coverage in the ReportingonHealth community.

8 changes, 7 caveats: Mary Agnes Carey breaks it down at Kaiser Health news.

Census data, doctor reviews on the Internet, and the virtues of being on the health beat

Keep up with the best reading on the web with the Daily Briefing via RSS. Here are today's picks:

Beat It: Apologies for the corny King of Pop reference, but I had no choice. PLoS Medicine published a study this week that demonstrates the value of being a specialized health reporter.

The Shadow Practice, Part 10: Coroner rules mistakes that killed patient a "therapeutic misadventure"

When Dr. Harrell Robinson walked into the surgical suite to start a liposuction procedure on Maria Garcia he was already in a world of trouble.

Organ donation for Latinos isn't only a medical issue

Shuka Kalantari interviews artist Victor Zaballa about his experience with organ donation and its impact on the Latino community.

Back to Basics: Lifelong Writing

These days, when we talk about careers in journalism, the focus is often on the razzle dazzle, the tricks and technology and the ups and downs of the industry. This week at CareerGPS, I'm getting back to basics. A student asked me recently, how do I make a career as a writer? I thought about her question for some time -- I thought about telling her to network and blog and make herself visible online -- but really, the most important and never-ending task is to become a really great writer.

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Data Reporting E-book - Download.

What makes your community healthy or unhealthy? Use our step-by-step data reporting guide to uncover untold stories!

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