Fellowship Story Showcase
Annenberg Fellowships Take a Diverse Approach to Community Health Journalism
This article was written by Noozhawk Business Writer Alex Kacik as part of Day 12 in Noozhawk's 12-day, six-week special investigative series. Related links are below.
The Noozhawk's Prescription for Abuse series is a special project exploring the misuse and abuse of prescription medications in Santa Barbara County. Our series is a result of an exciting and unique partnership with USC's Annenberg School for Communication & Journalism, which awarded Noozhawk a California Endowment Health Journalism Fellowship to undertake this important work.
Through our reporting and presentation, we will establish an independent baseline of where our community is with respect to the misuse and abuse of prescription medications; how the problem is affecting health care, education, law enforcement, criminal justice, addiction and treatment, and our culture and society; what we as a community can do to educate ourselves about prevention and controls; and how we can perhaps reverse what appears to be a very troubling trend.
Noozhawk staff writers Lara Cooper and Giana Magnoli are the lead reporters on the project, and they've been assisted by managing editor Michelle Nelson; reporters Alex Kacik and Sonia Fernandez; interns Kristin Crosier, Jessica Ferguson, Tim Fucci, Kristen Gowdy, Jessica Haro, Daniel Langhorne, Alexa Shapiro, Sam Skopp, Erin Stone and Sarah Webb; photographers Garrett Geyer and Nick St.Oegger; content producer Cliff Redding; and Web development staffers Will Macfadyen and Edgar Oliveira.
Ashley Almada, Garrett Geyer, Hailey Sestak and Billy Spencer of the Santa Barbara Teen News Network filmed more than two dozen public-service videos featuring many of our story sources.
The project is sponsored by the Santa Barbara Foundation in partnership with KEYT, sbTNN and Zona Seca. The Annenberg School is assisted by the Renaissance Journalism Center at San Francisco State University.
» Annenberg Fellowships Take a Diverse Approach to Community Health Journalism
Thanks to this year’s California Endowment Health Journalism Fellowships, professional hyperlocal news outlets have added new insights and perspectives to their reporting on health issues.
USC’s Annenberg School for Communication & Journalism and The California Endowment, the state’s largest health foundation, trained and funded professional journalists to bring health journalism back into the daily coverage of their local communities.
Noozhawk was selected for one of 10 2011 fellowships in March, and immediately set about researching and reporting on the misuse and abuse of prescription medications in Santa Barbara County. That series of articles, which began Sept. 12, concludes this week.
“It’s a very impressive project that hits every important element of this local and national tragedy of prescription drug abuse,” said Michelle Levander, director of the California Endowment Health Journalism Fellowships. “It provides a compelling portrait of the local challenges and solutions, many firsthand stories to put a human face on the problem, national trends, the science of addiction and the practical efforts to curb it.
“Equally impressive were the columns by contributors and the PSAs by students.”
To better incorporate health journalism into daily news coverage, sometimes it just takes asking an extra question that can enrich stories on a host of topics, such as “What are the mental health effects of foreclosures on a family who loses a home?” Levander said.
“Thinking of health as a community story can lead you into many rich directions,” she said.
There’s a shift in journalism under way today,with people expecting interaction with reporters and editors, and this year’s fellowships explored different ways to establish that channel, said Jon Funabiki, executive director of San Francisco State University’s Renaissance Journalism Center, which partnered with the Annenberg School in the Health Journalism Fellowships program.
“People are no longer content to have news broadcast to them on their doorstep through one-way traffic,” he said. “They want a two-way conversation.”
Noozhawk provided a good example of how to engage with the public and incorporate the business aspect into its project, Funabiki said.
“Bill saw that all the community engagement activity was also a way of building the business through finding sponsors, advertisers and raising public awareness to develop a partnership with the local TV station,” he said.
In Santa Cruz, co-founders and editorsMaria Gaura and Tara Leonard analyzed Monterey County foodbanks and their efforts to confront malnutrition and transform food aid for the poor. Click here for the Santa Cruz Wire series.
In Los Angeles, LA.StreetsBlog founder and editor Damien Newton examined transportation and the progress of the Los Angeles County Department of Public Health’s Policies for Livable, Active, Communities and Environments (PLACE) Program. Click here for the LA.StreetsBlog series.
“We’re the car culture capital of the world and we’re trying to put the brakes on that,” said Newton, whose reporting suggested transportation alternatives and improvements that promote more active lifestyles.
There are seven other independent news sites in Annenberg’s Class of 2011.
“The Annenberg project has provided Lake County News with many wonderful opportunities,” Larson said. “We’ve learned about new reporting resources relating to heath, been afforded the chance to closely study an important community health and safety issue, and also had great fun getting to work and learn alongside of many amazing online publishing colleagues.”
» Leimert Park Beat founder and publisher Eddie North-Hager is writing about the ties between safe places in a community and emotional and physical health. The project will produce reasons for the lack of parks and open spaces in South Los Angeles, the consequences for residents’ health and efforts to increase recreational options.
» Way Out West, led by co-editor and founding partner Victoria Schlesinger, is analyzing how the Bay Area is affected by the implementation of California’s pioneering 2007 Green Chemistry Initiative to regulate the chemicals in consumer and commercial products.